About Us

Welcome to SKINØ — skincare for those who seek honesty

SKINØ is a Nordic skincare collection based on organic aloe vera juice, ECOCERT COSMOS certified and 100% vegan. We have created products for all skin types — but with an extra heart for those whose skin doesn't tolerate compromise.

The story behind SKINØ — how it all began

I spent more than two years actively searching for the answer to a single problem.

My wife had suffered from serious skin problems for many years. Redness, dryness, cracked and flaky skin. We tried expensive brands, famous names and beautiful promises on the labels. The result? Nothing. Or worse — the skin reacted the opposite of what we hoped for.

As a marketer and SEO specialist, I knew how to dig deep. And I did. For months, I searched for a manufacturer that didn't compromise — one that worked exclusively with organic and natural ingredients, that didn't hide what they put in their products, and that could prove it with independent certification.

I found it. And SKINØ was born.

— ILIA Ivanovski, founder of SKINØ, Gothenburg

What SKINØ actually is — no hidden ingredients

Every SKINØ product is based on organic aloe vera juice as the active base. Not water. No filler. Every organic ingredient you see on the packaging is actually there — reviewed and verified by independent parties.

We hide nothing. Everything we do is visible on the label.

SKINØ suits all skin types — but some need extra care

Created for all facial types

SKINØ works for normal, dry, combination, oily and mature skin. Our collection covers the entire skincare routine — cleansing, serum, cream, sun protection and targeted treatments — so you can build a routine that suits you.

Extra safe skincare for sensitive, reactive and extremely sensitive skin

We know that those of you who suffer from extremely irritated, reactive or ultra-sensitive skin cannot take any risks. That's why we want to be clear:

Important information for sensitive skin: If your skin reacts strongly to new products, we always recommend that you do a simple patch test before applying a new SKINØ product to your face. Apply a small amount to the inside of your wrist or behind your ear, wait 24 hours and check for any reaction. It's a small step that can make a big difference.

SKINØ is formulated to be gentle — but every skin is unique. We respect that.

Proven, certified and transparent

SKINØ isn't just about promises. Here's what actually stands behind them:

🌿 ECOCERT COSMOS certified — independent review of organic and natural ingredients
🐰 100% Vegan — no animal ingredients, no animal testing
✅ EU CPNP registered — registered in the EU's official cosmetics portal
🌾 Gluten-free
🥜 Nut-free
🏛️ Registered with the Swedish Medical Products Agency (Läkemedelsverket) — complies with EU Regulation (EC) No 1223/2009
🇸🇪 Member of the Association of Swedish Beauty Brands
🌱 Member of NOC Sweden. We are also part of Företagarna i Göteborg, and our founder is a proud member of Marknadsförarna i Göteborg.

We are a Gothenburg brand with a face, a name and full responsibility for every product we sell. Not an anonymous storefront brand — but a local project you can reach directly.

The range — 11 products for your entire skincare routine

Serums: Concentrated treatments for specific skin needs — anti-age peptides, vitamin C against age spots, natural retinol alternatives and deep hydration.

Creams: Day and night creams formulated for a Nordic climate and sensitive skin.

Cleansing: Gentle but effective cleansing — micellar water, cleansing milk and foam cleanser — that respects the skin's natural barrier.

Sun protection: Mineral-based SPF protection without unnecessary chemicals, for sensitive and reactive skin.

Targeted treatments: Specific solutions for age spots and uneven skin tone.

Every product is created to work together — as a complete skincare family.

SKINØ is growing — 4 new products on the way

We're not stopping here. We are actively working on 4 more products that will be launched successively — every new product goes through the same meticulous process with the right factory, the right ingredients and the right certification before it reaches your hands.

Follow us to be among the first to know when the next SKINØ product is ready.

Why we call our customers family

SKINØ was not created for the mass market. It was created for people who, just like my wife, have lost faith in conventional cosmetics and are looking for something real.

Every person who places their trust in us is part of the family. That's why we continuously test, improve and listen. We are transparent about how SKINØ is made, what it contains and why — so that you can make a well-informed choice for your skin.

Are you looking for honesty in skincare — welcome home.

SKINØ – Simple. Honest. Effective.

Nordic ECOCERT COSMOS-certified skincare from Gothenburg.